Bleach series creator Tite Kubo has designed images for several unique character versions for the game, including ones related to the official spinoff sequel Can't Fear Your Own World, a story which is also serialized in the game. It features hundreds of collectible characters which can be leveled up and used in combat. The game is free-to-play with options to purchase in-game items to speed up one's progress. The game is a real-time, beat 'em up action game with role-playing elements, featuring modes such as story and coop (PvE) and PVP. A Japanese version was published on July 23, 2015, and an English-language version on January 13, 2016.